

Aaron Perkins is a leading voice in artificial intelligence and human-centred innovation. As the founder and CEO of Market‑Proven AI, Aaron developed the HUMAN Framework—a breakthrough methodology that helps organisations align AI adoption with empathy, trust, and employee wellbeing. Drawing on over two decades of experience across cybersecurity, AI, and strategic communications, Aaron brings a rare ability to unite the technical with the human. His work guides leaders through the fast-evolving AI landscape, showing them how to avoid the pitfalls of poor implementation by focusing on what truly matters: people.
Aaron’s path to thought leadership began in military intelligence. Over eight years in the US Army, he led high-performing teams in complex operational environments across Iraq and Afghanistan, gaining a deep understanding of risk, strategy, and behavioural insight. After leaving the military, he transitioned into cybersecurity, where he held senior roles with global players like NTT Security, the Retail & Hospitality ISAC, and the Center for Internet Security. His contributions included leading threat intelligence programmes across 175+ organisations and developing content strategies that enhanced national cybersecurity awareness. He also worked closely with Google on strategic marketing partnerships and became a trusted voice in both public and private sector communication.
What sets Aaron apart is his unique ability to turn complex, highly technical ideas into accessible and practical solutions. As a cybersecurity instructor at North Carolina State University, he trained the next generation of professionals in risk management and digital resilience. His insights have been featured in Enterprise Times, IoT Evolution, and other respected media, while his speaking engagements include major events such as the ISAC Annual Meeting, FS-ISAC FinCyber Today, and the Southeast Cybersecurity Summit. He consistently delivers talks that blend compelling stories with sharp analysis, using frameworks and interactive techniques that leave audiences empowered and inspired.
Today, Aaron leads organisations through the real-world challenges of AI implementation. His workshops focus on more than tools—they strengthen team dynamics, rebuild trust, and prepare employees for the future of work. Aaron’s HUMAN Framework is already changing how teams navigate digital transformation. As a speaker, he brings clarity and warmth to a subject often clouded by jargon and fear. For businesses ready to embrace AI without losing their humanity, Aaron is the guide they need.
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