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Alexandra Samuel is a leading expert on the digital workplace, renowned for her insights into hybrid working and the integration of human and AI collaboration. With a passion for helping organisations adapt to the evolving world of work, she delivers compelling talks on the future of business, technology, and workplace dynamics. A regular contributor to The Wall Street Journal and The Harvard Business Review, Alexandra’s expertise is highly sought after by businesses navigating the shift to hybrid models.
Her career began as a Special Assistant to Premier Bob Rae at the Government of Ontario, where she developed a foundation in leadership and strategic thinking. Alexandra later became Research Director at Digital 4Sight, specialising in e-democracy and online engagement. While completing her PhD in Political Science at Harvard University, she worked as an independent consultant, writer, and researcher, advising governments, non-profits, and organisations on online strategies. This blend of academic rigour and hands-on experience set the stage for her success as a digital workplace innovator.
Alexandra has achieved numerous milestones throughout her career. As Principal at Social Signal and Director of the Social & Interactive Media Centre at Emily Carr Institute, she championed the use of technology to enhance workplace collaboration. She later served as Vice President of Social Media at Vision Critical, driving the integration of social and digital tools in corporate environments. She is the author of Work Smarter with Social Media (2015) and co-author of Remote Inc. (2021), both offering actionable strategies for thriving in modern work settings. Additionally, Alexandra is an AI columnist for JSTOR Daily, a Data Journalist for Forbes’ World’s Most Influential CMOs List, and Digital Life Columnist for CBC’s BC Today.
Organisations hire Alexandra for her unmatched expertise in hybrid working, digital collaboration, and AI integration. With a unique ability to combine research-driven insights with real-world applications, she empowers teams to embrace change, work smarter, and thrive in the digital era.
Alexandra Samuel is regularly booked to engage audiences at events, read their latest feedback below:
“Alexandra listened to the briefing that we gave her, which meant that she uniquely tailored her keynote to the needs of our audience. It was so perfectly aligned to the workshop prior to her speaking, that it really added to our meeting. Alexandra was engaging, confident, and backed all her points up with research – We especially valued that she prompted us to think differently about how we approach our hybrid workplace. I would certainly recommend Alexandra as a keynote speaker.”
“As I started looking for experts to share practical tips and strategies to help our customers manage the remote and hybrid experience, I found Alexandra. She came highly recommended as a passionate, authentic speaker on this topic. Alexandra was a pleasure to work with and always responsive. The webinar audience comments were overwhelmingly positive. I highly recommend her as a speaker for your next event!”
“Alex is amazing! We just loved her, and the audience did as well.”
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