Ben Parr is a distinguished entrepreneur, investor, journalist, and artificial intelligence (AI) expert, renowned for his insights into the evolving landscape of technology. He is the President and Co-Founder of Octane AI, a ground breaking platform that harnesses AI and zero-party data to empower e-commerce brands. Since its inception in 2016, Octane AI has revolutionised how brands engage with customers through AI-driven quizzes and personalised marketing strategies. Under Ben’s leadership, the company has gained recognition, including being named Shopify’s Best Storefront App in 2021.
Ben’s journey began in journalism, where he served as Co-Editor and Editor-at-Large for Mashable. During this time, he wrote over 2,400 articles, interviewing influential figures in technology and media. His expertise led him to become a technology columnist for CNET and a respected voice in the tech community. Alongside his editorial pursuits, Ben co-founded Octane AI, where he initially focused on building chatbot solutions before pivoting to a broader AI marketing platform. This strategic evolution positioned him and his company at the forefront of the AI revolution in e-commerce.
Recently, Ben has continued to achieve significant milestones, both personally and for Octane AI. His work has been featured in major media outlets, including BBC News and Forbes. He is also a sought-after speaker, sharing his knowledge on AI, marketing psychology, and entrepreneurship. His book, “Captivology: The Science of Capturing People’s Attention,” received accolades as one of the best marketing books of 2015 and has been influential in the field of attention economics. Additionally, Ben serves on the board of the Leila Janah Foundation, furthering his commitment to social impact.
Ben is frequently hired as a speaker due to his expertise in AI and marketing, his engaging presentation style, and his ability to distil complex topics into actionable insights. Organisations and conferences value his unique perspective on the intersection of technology and consumer behaviour, making him a compelling choice for audiences seeking to understand the future of entrepreneurship in a rapidly changing digital landscape.
Ben Parr is regularly booked to engage audiences at events, read their latest feedback below:
“Ben Parr is an incredibly engaging speaker. His energy, wit and quick thinking make his session exciting, thought-provoking and informative. And that’s the point. Parr believes that capturing attention is a science and that we can all learn how to engage our audiences effectively.”
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