Dan Sodergren

Dan Sodergren is a leading future of work speaker, AI thought leader and Founder of Great Marketing Works, widely recognised for helping organisations navigate the rapidly evolving landscape of artificial intelligence and emerging technology. With over two decades of experience at the intersection of technology, leadership and the Fifth Industrial Revolution, Dan has built a reputation for translating complex AI concepts into practical strategies that strengthen human potential and drive business performance. His work focuses on empowering organisations to adopt AI responsibly while maintaining a strong emphasis on people, culture and innovation, making him a trusted voice for audiences seeking clarity in a time of disruption.

Dan’s early career reflects a strong entrepreneurial mindset grounded in both creativity and technology. After completing his degree at the University of Hull, he co-founded The Hemp Trading Co. Clothing, a pioneering sustainable fashion label that demonstrated his early interest in innovation and purpose-driven business. He went on to launch and co-found a range of technology-led ventures, including Spearfish Events, Follogro, BeFreeOfType2D and YourFlock.co.uk, an employee feedback platform designed to improve organisational culture and engagement. Alongside this, he co-founded the AI Marketing Course, equipping entrepreneurs, coaches and consultants with the tools to harness digital marketing and AI effectively.

A prolific author and media commentator, Dan has written ten books, including The Fifth Industrial Revolution and The Leader’s Guide to the Times of AI, both of which explore how technology is reshaping work and leadership. His expertise has been showcased across major media platforms such as BBC Breakfast, BBC Watchdog, The One Show and Rip Off Britain, alongside numerous radio appearances. He has also delivered a TEDx talk on The Future of Work, further cementing his authority as a speaker capable of engaging diverse audiences with forward-thinking insights. His proprietary frameworks, including the Four Intelligences, the SCALE Framework and the concept of the Automated Intern, have positioned him as a highly practical authority on AI adoption.

As an AI speaker, Dan stands out for his ability to make complex technological shifts accessible, relevant and actionable. Having worked with global brands including Kellogg’s, IHG, Signify, ONS and PRS, he brings real-world insight into how organisations can successfully integrate AI into their operations. His talks are energising, thought-provoking and grounded in practical application, equipping audiences with the mindset, tools and strategies needed to thrive in the age of artificial intelligence and the Fifth Industrial Revolution.