Drew Thompson

Drew Thompson is an Artificial Intelligence keynote speaker and GenAI enablement strategist known for turning AI potential into measurable performance. As Founder of Signal & Scale and Head of GenAI Enablement & AI Adoption, Drew helps organisations embed tools such as ChatGPT Enterprise, Copilot, Gemini and Claude into daily workflows. His work focuses on one central idea; AI delivers results when behaviour changes at scale. Rather than leading with theory, Drew builds practical systems that shift how teams think, decide and execute.

Before launching his consultancy, Drew served as Head of Enablement and Learning & Development at Real Broker, where he supported a distributed workforce of more than 30,000 professionals. He delivered over 60 keynote sessions nationwide and led company-wide GenAI trainings that moved teams from curiosity to consistent usage. Drew designed governance-light rollout frameworks, including prompt safety standards, communication guardrails and vendor evaluations, ensuring responsible adoption without slowing innovation. His structured adoption loop, train, apply, review, improve, became a repeatable model for sustained AI integration.

Alongside enterprise enablement, Drew is recognised for building AI-powered in-house Brand Studios that reduce reliance on external agencies while maintaining high creative standards. He translates campaign production, commercial ideation and brand asset development into AI-enabled pipelines that are faster, more cost-effective and fully on-brand. By creating reusable prompt libraries, workflow templates and internal playbooks, Drew connects adoption to measurable outcomes such as time saved, reduced cycle times and improved content quality. Earlier in his career, he founded and scaled a marketing agency from zero to a full-time team, delivering growth for global brands and leading complex creative projects across digital platforms.

As a speaker, Drew is engaging, practical and direct. His keynotes including ‘The $0 Framework’, ‘The Humans Strike Back’ and ‘What the Top 1% Know About AI’ combine live demonstrations with behavioural science. Audiences leave with clear AI operating principles, structured prompt strategies and leadership tools that reduce fear and increase fluency. Drew speaks to C-suite leaders, operations teams and entrepreneurs who want AI to drive real productivity, not pilot programmes that fade after the first workshop.