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Fadi Abi-Nader is a globally recognised commercial transformation leader who helps organisations harness data, automation and artificial intelligence to drive sustainable growth. With more than 25 years of experience in the consumer packaged goods sector, including 22 years with Mars, he is widely respected for bridging advanced technology with real-world business leadership at scale. Fadi is hired as a speaker for his expertise in transforming sales organisations, creating digitally enabled and human-led commercial ecosystems, and helping leaders navigate the opportunities and challenges presented by AI-driven change.
Fadi’s career at Mars spans some of the company’s most significant growth and transformation initiatives. As Regional General Manager for Egypt and the Levant, he held full profit and loss accountability across 10 markets and led an organisation of more than 1,000 people through periods of political instability, economic disruption and currency devaluation. Despite these challenges, he quadrupled the size of the business while building resilient teams and maintaining high levels of engagement. He later played a key role in establishing the strategy and operating model for Mars’ Global Emerging Markets organisation, laying the foundations for growth across a diverse portfolio of markets.
Building on this success, Fadi was appointed Regional Vice President for Growth and Commercial, leading a $3 billion business across more than 140 markets spanning six continents. In this role, he drove significant growth through the integration of sales, marketing and digital transformation strategies, helping modernise commercial operations through the adoption of data, automation and AI. Beyond his corporate leadership responsibilities, he has contributed to executive education initiatives including the Growth Leader Accelerator programme in partnership with Accenture and has shared his expertise with business leaders and students through engagements at the American University in Cairo. His insights have also been featured in publications including Performance Marketing World, International Confectionery and Confectionery News, as well as on the Evolve Voices podcast.
Fadi is hired as a speaker because he combines board-level leadership experience with frontline commercial expertise and a truly global perspective shaped by work across the Middle East, Africa, Asia, Europe and Latin America. Rather than focusing solely on technology, he helps organisations understand how to combine AI, automation and data with human judgement, relationships and leadership. His grounded, authentic style and real-world transformation stories make him a valuable speaker for senior leaders seeking to accelerate growth, lead change and build future-ready organisations.
Fadi Abi-Nader is regularly booked to engage audiences at events, read their latest feedback below:
“Thrilled to have moderated the panel discussion “What Are We Looking For? Market Insights & Future-Proofing Business Talent”; a timely conversation on how businesses, and young professionals can better prepare for a rapidly evolving job market. Some key takeaways from the discussion:
• Employers today value adaptability, ethics, leadership, coachability, a results-oriented mindset, and a strong willingness to learn
• AI and technological transformation are rapidly reshaping business operations and the future of work
• Those who adapt early to AI-driven change will be best positioned to seize new opportunities
• Career growth is no longer linear: continuous learning and reinvention > static knowledge
It was inspiring to hear the perspectives and experiences shared by our distinguished speakers.”
“Distribution in emerging markets has historically been constrained by cost structures rather than demand. During a recent discussion, Fadi Abi-Nader described how traditional retail expansion often fails to scale efficiently across fragmented or lower-density regions. The economics of physical coverage do not justify the investment required to reach all potential consumers. “For big companies to cover all these stores, the cost doesn’t justify the return.” On-demand delivery introduces a different model. Instead of expanding physical presence, companies can centralize inventory and rely on high-speed delivery networks to reach consumers across both urban and rural areas. In some markets, this infrastructure is already operating at a level of efficiency that significantly alters access. “In India you can get products in seven to eight minutes.” The consequence is a shift in how availability is defined. Products that were previously inaccessible due to distribution limitations can now reach consumers without requiring local retail presence. The barrier moves from physical infrastructure to network capability.”
“In this powerful episode of Evolve Voices from the EVOLVE Commerce Club, I had the pleasure of speaking with Fadi Abi-Nader, a true leader shaping the future of FMCG across emerging markets. From the rise of on-demand delivery to AI-driven decision-making, Fadi shares practical insights from years of global leadership—plus what it means to thrive in a family-owned business, develop high-potential talent, and adapt to the future of work. This episode is packed with gold for anyone building, leading, or learning in real time.”
“Thank you Fadi Abi-Nader and Mayssa Nasr, who was able to capture some incredible perspectives from you.”
“Fadi Abi-Nader it was our pleasure hosting you. Thank you for making time to share your insights and advice with our students. Looking forward to future collaboration.”
“Great topic and I liked this sentence: “Progress is not about replacing people, but about elevating the role they play.” I believe the discussion was very insightful and productive. Well done Fadi Abi-Nader.”
“Amazing provocation, loved the approach Fadi Abi-Nader.”
“Thank you Fadi Abi-Nader for your inspiration and sharing your experience.”
“This is one of the TOP Voices Episode! Congrats Fadi Abi-Nader & Mayssa Nasr for the conversation.”
“It was great seeing you Fadi and the panel was very insightful! Loved the Snickers campaign powered by AI!”
“Well done Fadi Abi-Nader, really inspiring, especially your message about the responsibility of big organizations to lead the way in shaping an ethical AI future.”
“A great speech fadi, keep up the good work.”
“Excellent share! The conversation around agentic AI and real-time marketing underscores the need for businesses to not only adopt advanced technologies but also prepare their teams and ecosystems to leverage them effectively across emerging and developed markets.”
“Thank you Fadi! It’s always a pleasure to speak with you and learn all about what Mars is doing in Global Emerging Markets”
“Nice one Fadi Abi-Nader. I enjoyed it especially your take on EM being so much digitally driven.”
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