Greg Nieuwenhuys

Greg Nieuwenhuys is a globally recognised business leader, AI strategist and motivational keynote speaker renowned for helping organisations embrace innovation, digital transformation and generative AI. A five time CEO and Chairman, he has built an outstanding reputation for leading major retail, outdoor and technology focused businesses through periods of significant change. Combining decades of executive leadership with expertise in AI strategy, Greg offers audiences practical insight into the future of business while drawing on extraordinary personal experiences, including skiing down Cho Oyu, the world’s sixth highest mountain. This rare blend of commercial expertise and ultra endurance achievement has established him as one of the leading voices on AI, leadership and resilience.

Greg’s career began with a strong analytical foundation as a Research Analyst at Royal Dutch Shell before moving into strategy consulting with OC&C Strategy Consultants, where he specialised in retail strategy, organisational transformation and operational growth. He went on to hold a succession of senior executive positions, serving as CEO of Bever, CEO of Cotswold Outdoor Group, overseeing both Cotswold Outdoor and Snow+Rock, and later CEO and Chairman of MAMMUT Sports Group AG. Following a successful exit from Wattbike, he became Chairman of Nodor International while also taking on the role of Senior Partner and Chair at WAIMAKERS, an AI strategy firm supporting private equity funds and business leaders across Europe. Alongside his corporate achievements, Greg’s remarkable endurance pursuits have reinforced his belief that growth comes from embracing challenge and uncertainty.

Widely recognised as a leading authority on generative AI, Greg has advised more than 100 organisations on implementing AI to improve performance, productivity and innovation. His expertise spans boardroom strategy, digital transformation and commercial leadership, enabling him to bridge the gap between emerging technologies and practical business application. As Chairman of Nodor International and Senior Partner and Chair at WAIMAKERS, he continues to influence businesses across multiple industries, helping leadership teams unlock the value of AI through strategic guidance and measurable results. His presentations are enhanced by live demonstrations, real-world case studies and practical frameworks that make complex AI concepts accessible to audiences of all backgrounds.

Greg Nieuwenhuys is hired as an AI speaker because he delivers far more than a discussion of technology. His presentations combine strategic business insight with compelling personal stories of resilience, reinvention and leadership under pressure, giving audiences the confidence to embrace change rather than fear it. Whether speaking to senior executives, entrepreneurs or corporate teams, he explains how generative AI can create a competitive advantage while ensuring organisations remain people-focused. Greg’s recent audiences range from 30 senior leaders in an intimate boardroom to over 1,000 people at ISPO Munich, including a keynote at the Outdoor Industries Association Summit and YPO CEO masterclasses. With engaging storytelling, commercial credibility and actionable takeaways, Greg equips audiences with the mindset and practical strategies needed to lead successfully in an AI-driven future.