Greg Williams

Greg Williams is a leading speaker on branding, marketing and creativity, best known as the Editor-in-Chief of WIRED. Through his work at the globally influential technology and culture publication, Greg explores the intersection of innovation, digital transformation and business strategy. Responsible for producing and shaping content on topics ranging from politics and big data to emerging technologies and digital disruption, he has developed a reputation as a trusted commentator on the forces reshaping industries. With a career dedicated to analysing technological change and its implications for business and society, Greg is frequently hired as a keynote speaker to help organisations understand the future of branding, media and innovation.

Greg began his professional journey after graduating from the University of Warwick, where he developed a strong academic foundation in marketing, branding and business organisation. He built an impressive career in publishing and editorial leadership, gaining experience across both digital and print media. Prior to joining WIRED, Greg served as Executive Editor at Details Magazine, where he refined his expertise in editorial strategy and storytelling. In 2010, he joined WIRED as Executive Editor and later rose to the role of Editor-in-Chief, overseeing the publication’s global editorial direction. His leadership has helped position WIRED as a leading voice in technology, culture and innovation, covering the ideas and individuals shaping the modern digital economy. Throughout his career, Greg has engaged directly with some of the world’s most influential leaders, conducting high-profile interviews with figures such as former UK Prime Minister Theresa May, BMW CEO Harald Krueger and Microsoft CEO Satya Nadella. These conversations have provided him with unique insights into leadership, technological transformation and global business strategy.

Greg has also shared his expertise as a panel speaker at institutions including the University of Oxford and the Institute of Practitioners in Advertising in London. Recognised for his editorial influence, he has twice been named Editors’ Editor of the Year. Alongside his journalistic work, Greg writes novels, essays and journalism exploring topics such as neuroeconomics, and he founded the storytelling platform My London Story to capture the diverse experiences of London residents.

As a keynote speaker, Greg combines deep editorial expertise with a global perspective on technology and business. His role at WIRED places him at the centre of conversations with innovators, policymakers and industry leaders, giving him first-hand access to the ideas shaping the future. Drawing on these experiences, Greg delivers engaging talks on branding, marketing strategy, digital disruption and the evolving relationship between technology and society. His ability to translate complex global trends into clear, actionable insights makes him a highly valued speaker for corporate conferences, leadership events and innovation summits seeking to understand the future of business and media.