Inés Poggio

Inés Poggio has established herself as a prominent voice in the field of generative AI (GenAI) for creatives, leveraging her expertise to drive transformative change in marketing and design processes. With two years of focused experience in this domain, Inés has transitioned from her role as GenAI Design Manager at Boston Consulting Group (BCG) to her current position as GenAI Consulting Senior Manager at Superside. Her work primarily revolves around the integration of GenAI into creative and marketing teams, emphasising change management and the seamless adoption of innovative technologies.

In her role at Superside, a leading AI-powered creative service provider, Inés continues to influence the industry by delivering scalable, world-class design solutions to major global companies like Amazon, Meta, Salesforce, and Google. Her contributions have been instrumental in blending top-tier creative talent with GenAI, ensuring that Superside remains at the forefront of on-demand creative services tailored to the needs of enterprise clients. Inés’s expertise is not limited to corporate environments; she also imparts her knowledge through her course “GenAI for Art Direction,” which aims to equip creative professionals with the skills to harness GenAI’s potential in various industries.

Inés is a seasoned speaker who has addressed diverse audiences on numerous topics related to GenAI and creativity. Her presentations often cover the transformative power of GenAI in creative processes, the journey from fear and uncertainty to a fear of missing out (FOMO) on technological advancements, and the role of GenAI in promoting sustainability and social projects. Additionally, she explores the personalisation capabilities of GenAI in marketing, demonstrating how it can foster closer connections with audiences. Her passion for these subjects is evident in her engagements at notable events such as the GenAI Conference, Universidad Europea, Blanc Festival Podcast, XR Day, and AI Summit.

Throughout her career, Inés has demonstrated a commitment to education and professional development. At MrMarcel School, she developed an 18-hour curriculum on GenAI for creative professionals, facilitating interactive sessions that delve into GenAI applications across various sectors. Her innovative approach and dedication to fostering a responsible and human-centric perspective on GenAI have made her a sought-after mentor and thought leader. Inés’s achievements, including the transformation of marketing teams, the development of GenAI workflows, and the design of upskilling programs for hundreds of creatives worldwide, underscore her pivotal role in shaping the future of GenAI in the creative industry.