Jason Smith

Jason Smith is a highly accomplished leader in AI strategy, data transformation, and ethical AI implementation, with over a decade of experience driving innovation and achieving measurable business growth across global organisations. In his current role as AI Strategy Lead, Jason has developed and implemented a comprehensive AI strategy for a leading media agency holding company, creating an innovative AI ecosystem that aligns cutting-edge technologies with strategic business objectives. His expertise lies in crafting AI frameworks that drive organisational efficiency, innovation, and ethical adoption at scale.

Jason has made significant contributions to the field through his leadership roles. As AI Strategy Lead, he has designed centralised frameworks for strategic AI governance, ensuring seamless alignment between AI initiatives and organisational goals while embedding ethical practices at every stage. He has spearheaded the development of AI Hubs, serving as innovation centres and knowledge repositories, to scale AI solutions across operational companies. Additionally, Jason has established partnerships with leading AI technology providers and research institutions, integrating state-of-the-art innovations into operations and enhancing client offerings.

A key highlight of Jason’s career is the creation of the AI Academy, where he has trained nearly 200 professionals to leverage AI for tangible business value. His commitment to ethical AI practices is exemplified by the development of the Conscious Adoption of AI Toolkit, a practical resource designed to ensure responsible AI implementation, which he presented at the 2024 Responsible AI Summit. As a published researcher, Jason’s work, “Can AI Reduce Noise in Decision Making,” featured in the Frontiers of Marketing Data Science Journal, underscores his thought leadership in AI-driven decision-making.

Beyond his corporate achievements, Jason is an accomplished speaker and media contributor. He regularly delivers talks to business leaders on the transformative potential of AI, offering insights into strategic adoption and governance. His contributions to public understanding of AI extend to his work with the BBC, where he has written and presented three radio documentaries on AI, social platforms, and data. Jason’s ability to bridge complex AI concepts with practical business applications has cemented his reputation as a visionary leader at the forefront of AI strategy, transformation, and ethics.