Dr. Jo Salter, MBE, renowned for her trailblazing role as the first female fast jet pilot in the Royal Air Force, has transitioned to a pivotal position as the Global Advisory Director of Generative AI at PwC, marking a new, transformative chapter in her career. With this role, Jo leads efforts to integrate artificial intelligence into strategic business frameworks, drawing on her extensive background in engineering, aviation, and leadership. Her commitment to empowering others, exemplified by her roles with the Royal Air Force Club and the Global Angels charity, underscores her vision for AI as a tool for accessible, inclusive transformation across society.
Dr. Salter’s journey began in the Royal Air Force, where she became a symbol of progress and resilience by breaking gender barriers as a fast jet pilot. Originally aiming to be an engineering officer, her career took a momentous turn when she was allowed to train as a pilot, earning her wings and becoming a pioneering figure in military aviation. After her celebrated military career, Jo brought her strategic and analytical expertise into technology and leadership roles, including her work as PwC’s Director of Risk Technology Strategy and Director of Global Transformative Leadership. Now, as a leader in PwC’s Generative AI division, Jo advocates for the responsible and effective implementation of AI. Her work ensures that AI advancements drive business innovation while fostering sustainability and inclusivity, capitalizing on her deep understanding of high-stakes decision-making and complex systems gained through her extensive military and corporate experience.
As a sought-after keynote speaker, Jo draws compelling parallels between her aviation experiences and the rapidly evolving AI landscape. She speaks to the shared demands of decision-making, risk assessment, and innovation found in both the cockpit and AI strategy, captivating audiences with her insights on resilience, adaptability, and ethical leadership. Honored with an MBE for her distinguished service, Jo’s military achievements provide a powerful foundation for her advocacy of AI as a force for good.
In sum, Dr. Jo Salter, MBE, is a visionary leader bridging the worlds of technology and human potential. Her rich background in engineering, leadership, and military service makes her an invaluable asset to PwC and an inspiring voice on the future of artificial intelligence, where human ingenuity and technological advancement converge for societal benefit. When hired as a keynote speaker Jo receives an average client rating of 9.9 for her engaging speeches.
Jo Salter is regularly booked to engage audiences at events, read their latest feedback below:
“Without a doubt, Jo was the best speaker I’ve ever had the pleasure of listening to. Totally outstanding. A perfect balance of content within Jo’s story, so relevant to our team, our lives and the event. Couldn’t be rated higher, and so many amazing comments from the team about being inspired and taking insights away for change. Please pass on our enormous gratitude.”
“We have received tons of positive feedback on Jo – she was amazing and did exactly what we wanted: she was inspirational, conveyed the right messaging on mindset, overcoming obstacles and energised the team after a heavy content-driven morning. I think many of the colleagues would have loved to spend more time with her afterwards for additional Q&A – so big thumbs up from our end and please send her from the entire IPB EMEA team a warmhearted thanks!”
“The event went really well thank you, everyone enjoyed the talk Jo delivered, in our feedback survey Jo was the most popular segment of the day. Her talk was very inspirational and staff resonated with her overcoming obstacles that she faced being in a male-dominated field. The feedback from staff was that Jo added humour, Jo listened to what we asked in the pre-meet and turned this into a bespoke product for us. Staff benefited from Jo’s continued message of assertiveness during challenging situations. Jo was very professional and engaged with us enabling us to deliver a successful guest speaker.”
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