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Dr Jo Salter MBE, renowned for her trailblazing role as the first female fast jet pilot in the Royal Air Force, has now taken on the mantle of Global Advisory GenAI at PwC, marking a significant phase in her illustrious career. With her new position, Jo is at the forefront of integrating artificial intelligence within strategic business frameworks, leveraging her extensive background in engineering and leadership. Moreover, Jo’s commitment to mentoring and empowerment, exemplified by her roles with the Royal Air Force Club and the Global Angels charity, adds profound depth to her discourse on AI. She advocates for AI to be a tool for positive transformation, accessible to all sectors of society and capable of driving change.
Dr. Salter’s journey began in the Royal Air Force, where she was celebrated for her pioneering achievements in aviation. After joining the RAF at the age of 18, her early aspirations to become an engineering officer took a dramatic turn when she was allowed to train as a pilot. This decision catapulted her into the limelight as she became a symbol of groundbreaking change within the military, demonstrating exceptional skill and resolve. After her military career, Jo transitioned into significant roles across the technology and leadership sectors, further honing her analytical and strategic acumen. At PwC, Jo married her technical prowess with visionary leadership, initially working as the Director of Risk Technology Strategy and Director of Global Transformative Leadership for PwC. Now, as a Global Advisory of GenAI, Jo advises on the ethical and effective implementation of AI technologies, ensuring that they not only enhance business operations but also promote sustainable practices and inclusivity. This role utilises her expertise in transformative leadership and her deep understanding of complex systems, developed through years of high-stakes operational roles and strategic positions in technology management.
As a keynote speaker, Jo captivates her audience by drawing parallels between her aviation experiences and the dynamic world of artificial intelligence. She elucidates the parallels in decision-making, risk management and innovation required both in the cockpit and when leading AI initiatives. Her military accolades, including receiving an MBE for her distinguished service, underscore her extraordinary contributions and exceptional character. Her speeches are enriched by anecdotes from her aviation career, emphasising the importance of resilience, adaptability and ethical leadership. In conclusion, Dr Jo Salter MBE is not only a celebrated figure in military and technological circles but also a visionary thinker in artificial intelligence. Her background in engineering and leadership makes her an invaluable asset to PwC and an inspiring keynote speaker, whose insights bridge the gap between human potential and technological advancement.
Jo Salter is regularly booked to engage audiences at events, read their latest feedback below:
“Without a doubt, Jo was the best speaker I’ve ever had the pleasure of listening to. Totally outstanding. A perfect balance of content within Jo’s story, so relevant to our team, our lives and the event. Couldn’t be rated higher, and so many amazing comments from the team about being inspired and taking insights away for change. Please pass on our enormous gratitude.”
“We have received tons of positive feedback on Jo – she was amazing and did exactly what we wanted: she was inspirational, conveyed the right messaging on mindset, overcoming obstacles and energised the team after a heavy content-driven morning. I think many of the colleagues would have loved to spend more time with her afterwards for additional Q&A – so big thumbs up from our end and please send her from the entire IPB EMEA team a warmhearted thanks!”
“The event went really well thank you, everyone enjoyed the talk Jo delivered, in our feedback survey Jo was the most popular segment of the day. Her talk was very inspirational and staff resonated with her overcoming obstacles that she faced being in a male-dominated field. The feedback from staff was that Jo added humour, Jo listened to what we asked in the pre-meet and turned this into a bespoke product for us. Staff benefited from Jo’s continued message of assertiveness during challenging situations. Jo was very professional and engaged with us enabling us to deliver a successful guest speaker.”
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