Noelia Amoedo

Noelia Amoedo is a global entrepreneur and recognised authority on digital technologies, known for combining strategic vision, technical depth and strong human values. Across her career, she has led and advised major technology-driven transformations spanning micropayments for digital goods, mobile services, social platforms and AI-powered programmatic advertising. Her work consistently bridges innovation with purpose, helping organisations understand not only what technology can do, but how it should be deployed responsibly. As the founder of the technology advisory firm NODEOM, Noelia has become a trusted voice on the societal and business impact of artificial intelligence.

Noelia began her professional journey in professional services at iPN before quickly moving into business development roles. She became Business Development Manager at MyAlert, a company later acquired by Buongiorno, where she continued her career after a short period at B! Digital Technologies as Director of Business Development. At Buongiorno, she progressed rapidly, ultimately becoming COO and Country Manager for the USA. In this role, she oversaw marketing and advertising services, software licensing, direct-to-consumer offerings and managed services for mobile operators and media companies, gaining deep operational and commercial expertise at scale.

She subsequently served as Vice President of Hi5 Mobile, at the time the third largest social network globally, before taking on the role of Vice President of Marketing EMEA at Palm, where she was responsible for regional marketing strategy and budgeting. After founding NODEOM, Noelia continued to work at the forefront of digital innovation, including a period at Hewlett-Packard as Head of EMEA Business Development and Developer Relations for webOS. From 2012, she has served as CEO of mediasmart, a mobile-first demand-side platform. Alongside her executive roles, she has been a fellow of The Aspen Institute España for over a decade, a former Non-Executive Director of Affle, and is an Adjunct Professor at IE Business School, where she teaches senior leaders about AI governance, strategy and ethical, human-centred AI. Her career has been recognised through numerous awards, including Top 30 Women Entrepreneurs, Top 100 Entrepreneurs and an Honorary Award for a Whole Career in AdTech.

Noelia is hired as an AI speaker because she brings rare credibility at the intersection of technology, leadership and ethics. She translates complex AI concepts into clear, practical insights grounded in real-world experience, not theory alone. Her keynotes address leadership, entrepreneurship and uncertainty in the age of AI, offering executives and teams actionable guidance they can apply immediately. With clarity, intelligence and authority, she equips audiences to engage with AI responsibly, strategically and confidently, making her a compelling and highly relevant voice for today’s organisations.