Rahaf Harfoush is a renowned digital anthropologist, strategist, and author, recognised for her expertise in the intersections of technology, artificial intelligence, organisational behaviour, and innovation. As the Executive Director of the Red Thread Institute of Digital Culture, Rahaf explores how digital environments and emerging technologies are reshaping work and human behaviour. She has worked with a range of prestigious clients, including UNESCO, IBM, and L’Oreal, providing insights on how organisations can navigate the evolving digital landscape. Rahaf’s work in organisational behaviour and innovation makes her a sought-after keynote speaker at high-profile events such as London Tech Week and the Thinkers50 Thinker-Fest.
Rahaf’s influence in the field of artificial intelligence was solidified in 2024 when she was appointed to the United Nations Secretary-General’s High-Level Advisory Body on AI. This appointment follows her ongoing contributions as a member of France’s National Digital Council since 2021, and her role as a Visiting Policy Fellow at the Oxford Internet Institute. A prolific speaker, Rahaf has been invited to address audiences at major events like the Reimagine HR event for Gartner and the Annual WEBECS Summit, where her deep understanding of AI’s implications for society and the workplace makes her a standout voice in contemporary technology discussions.
As an author, Rahaf Harfoush has penned several influential books, including “Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work” which examines the tension between creativity and productivity in the modern workplace. Her other notable work, “The Decoded Company”, explores how organisations can leverage big data to enhance decision-making and create vibrant work cultures. Rahaf’s first book, “Yes We Did!” brand during the 2008 U.S. presidential campaign. Her publications and thought leadership on innovation, AI, and workplace culture are frequently featured in respected outlets like Harvard Business Review and The Financial Times.
In addition to her writing and consulting work, Rahaf has developed a LinkedIn Learning course titled “Humane Productivity,” sharing her insights on sustainable work practices. Her blend of technological expertise, forward-thinking strategies, and focus on human-centred productivity has made her one of the most sought-after speakers on the global stage, inspiring organisations to embrace innovation and digital transformation responsibly.
Rahaf Harfoush is regularly booked to engage audiences at events, read their latest feedback below:
“Had such great feedback on what you had to say; the partners really enjoyed it a took a lot away from your point of view.”
“You really set the tone of the day. I don’t think I ever received so many positive feedback about a speaker at one of our events.”
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