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Ritch Sibthorpe founded AI licensing and partnerships consultancy, Muwzo, in 2023 and advises clients from the creative industries on licensing music, text, images, video and art for generative AI training.
Ritch’s clients include the UK’s Copyright Licensing Agency, Authors’ Licensing and Collecting Society, Publishers’ Licensing Services, and Design and Artists’ Copyright Society.
He previously led international music partnerships at Meta and has held senior leadership roles at both The Walt Disney Company and Warner Music Group.
Ritch holds a Master’s degree from the University of Oxford and began his career in journalism and public relations, working with clients including Barclays, BBC, Coca-Cola Worldwide, News Corp and PwC.
Ritch Sibthorpe is regularly booked to engage audiences at events, read their latest feedback below:
“Ritch engaged the room with clarity, expertise and industry storytelling, demystifying the commercial opportunity that AI presents.”
“Ritch was fantastic, energised the room and brought a depth of understanding and strategic thinking.”
“Ritch possesses a rare combination of both creativity and analytical thinking… strong communication skills, infectious enthusiasm and a genuine passion for his work and industry.”
“Ritch is a very savvy executive who possesses the perfect combination of creativity and business acumen. He’s on top of current, cutting-edge technology and is someone I can always count on.”
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