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Rob van Alphen is a renowned expert in artificial intelligence (AI) adoption and digital transformation. As the Managing Director of Polaris Digital, he focuses on helping businesses successfully navigate the rapidly changing landscape of AI. A dynamic speaker, Rob is known for his engaging, thought-provoking sessions on the future of AI in marketing and communications, AI ethics, and managing brand reputation in the age of artificial intelligence. His ability to simplify complex topics and make them accessible to diverse audiences has made him a sought-after keynote speaker and panelist worldwide.
Rob’s career began in digital strategy and marketing, where he gained extensive experience working with global brands across Europe, the Middle East, and Asia. He played pivotal roles at agencies such as Digitas and later at Al Tayer Group, where he was instrumental in leading the company’s digital marketing transformation. His work with clients like Coca-Cola, Toyota, and Johnson & Johnson helped establish his reputation as a leader in digital marketing. In 2018, he took a bold step by founding the School of Disruption, a platform dedicated to educating organisations on the impact of exponential technologies, including AI, blockchain, and virtual reality. His experience in digital strategy laid the foundation for his focus on AI and its role in shaping the future of work.
In recent years, Rob has continued to make significant strides in AI adoption. He led the first global research on the impact of generative AI among communications professionals, a study that was recognised as one of the Top 10 Thought Leadership pieces of 2023. He also developed Asia’s first PR industry AI Guidance in collaboration with the Institute of Public Relations of Singapore (IPRS). Through his work at Polaris Digital, he has helped numerous businesses integrate AI into their operations, from conducting AI awakening sessions to leading hands-on workshops and multi-week learning programmes.
Rob’s extensive experience and achievements, combined with his ability to inspire and educate audiences, make him an ideal speaker for any event focused on AI, digital transformation, and the future of work. His expertise in helping organisations adopt AI responsibly and effectively is why he is highly sought after in the speaking circuit.
Rob van Alphen is regularly booked to engage audiences at events, read their latest feedback below:
“We had the pleasure of having Rob as a speaker for one of our CEO/MD peer groups. Rob did a fantastic job and blew everybody away with his vast knowledge on generative AI, the future of work, and how to become an ‘exponential organisation’.”
“Rob’s keynote was a tremendous success! The industry is confronted with disruption across the value chain and has historically been late to the race of transformation. Rob’s session was informative, engaging and provided a clear call to action. They may be operating at 1X today, but have been given great insights into what it takes to both think AND become 10X tomorrow.”
“Rob is an excellent presenter who really knows his subject. The team and I were very grateful for having him share his views on AI trends and the future of the communications industry and role.”
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