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Tracey Follows is a globally recognised futurist, keynote speaker, and commentator on Artificial Intelligence and identity. She is best known for her ability to connect technological foresight with practical insight, helping businesses and institutions prepare for the social and cultural impact of emerging tech. Tracey was named in Forbes’ Top 50 Female Futurists and ranks in the Global Gurus Top 30 Futurists 2025 alongside figures like William Gibson and Kevin Kelly. Her work puts a sharp focus on AI’s influence on digital identity, surveillance, trust, and what it means to be human in the 21st century.
As Founder and CEO of Futuremade, she works with world-leading companies such as Google, Amazon, Coca-Cola, Virgin, Meta, and Diageo. Tracey has collaborated with Google Creative Lab, presented the Future of YouTube with Matt Brittin at AdWeek, and worked with the Advanced Technology Group at Google in Mountain View. She also sits on the Advisory Board of the Lifeboat Foundation, a body dedicated to future risk prevention. She holds an MSc in Philosophy and Technology Strategy and is a Visiting Professor in Digital Futures & Identity at Staffordshire University, as well as a regular guest lecturer at London Business School.
Her bestselling book, The Future of You: Can Your Identity Survive 21st Century Technology?, investigates how AI, biometrics, and emerging platforms are reshaping personal autonomy. Tracey also hosts an award-winning podcast of the same name, which won Best Technology Show at the Independent Podcast Awards 2023. Her thought leadership has featured across The Times, Financial Times, BBC, and Forbes, where she writes a regular innovation column. She has served as Jury President at Cannes Lions and Eurobest, and was part of the Advisory Council at DotEveryone, Baroness Lane-Fox’s think tank for responsible technology.
Tracey’s keynote talks have featured at the United Nations Headquarters, FT’s Global Boardroom, Fortune’s Brainstorm AI, and Think with Google. She is currently Co-Chair of the Cross Technology Working Group for the Global Initiative on Virtual Worlds and AI, led by ITU in collaboration with UNICC and Digital Dubai. Tracey speaks with authority and clarity on how Artificial Intelligence is changing the nature of identity, society and power — offering organisations not only insight but direction in the face of accelerating technological change.
Tracey Follows is regularly booked to engage audiences at events, read their latest feedback below:
“In a world where the unthinkable happens more frequently and the pace of direction of change continues to increase, Futuremade (Tracey) is able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company-specific considerations.”
“Delivered a riveting session that spanned a range of macro trends and then helped us root some of the thinking back into our planning work … recommended if you want to energise a meeting and think about what the future may hold for your business”
“Tracey presented to our Group Leadership Forum of around 100 senior leaders from around the world. The feedback was outstanding.”
“Refreshing, in a landscape where a lot of podcasts involve confident young men talking loudly at each other, The Future of You is a calm, thoughtful and intelligent exploration of media and technology.”
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