Haifa Barbari

Haifa Barbari is a futurist, strategist and leading voice in the convergence of artificial intelligence and human intuition. With over twenty years of experience, she has become a guiding force for organisations navigating the generative internet era. Her work explores how AI shapes visibility, creativity and decision-making, while reminding leaders that intuition remains the ultimate superintelligence. Through her company Possibilism, Haifa helps businesses stay ahead of technological and cultural change by blending strategic foresight with intuitive intelligence, shaping a future that is both technologically advanced and deeply human.

Haifa began her career after earning a BA (Hons) in Marketing and Business from the University of West London. Over two decades, she built an international career across London and New York, leading marketing and innovation for global agencies including Saatchi & Saatchi Wellness, CDM, DDB and VCCP. She rose to become a Global Agency Strategy and Innovation Leader and later a Board Member, recognised for spearheading digital transformation and building high-performing creative teams. During this time, she launched one of the first-to-market AI brand visibility platforms, delivering multi-million-dollar growth in under a year and positioning her as a pioneering voice on AI’s role in the future of branding.

Her achievements have earned her wide recognition, including Innovator of the Year at the Women in Marketing Awards and a place among the Top 50 Women in Tech. Haifa founded Elementology to advance intuitive intelligence as a key skill for leaders in the AI era and created Marketing to the Machines, an original keynote series that teaches brands how to influence algorithms, search engines and AI systems that now determine visibility. She has also served as Chief Marketing Officer and Board Advisor to leading AI and health-tech start-ups, guiding their growth and transformation with her unique mix of creative strategy and technological expertise.

As a keynote speaker, Haifa brings clarity, warmth and originality to the evolving conversation on AI and human creativity. Her signature talks, including ‘The Superintelligence We Forgot’ and ‘Marketing to the Machines’, have inspired audiences at global conferences such as ADWEEK, Logitech and Starbucks. Blending neuroscience, foresight and storytelling, she invites audiences to explore the intersection of machine intelligence and human intuition, equipping them to stay visible, innovative and human in the age of AI.